Commitment to Coaching

The goal of executive coaching is to change business behavior. But how often do people even discuss it? Business behavior is important, but often neglected, in favor of focusing on skills and knowledge. However, positive skills combined with positive behavior yields the best overall impact on business.

This area of corporate culture consistently tilts toward the less positive side of the spectrum. Less than half of survey respondents answered in the positive, with 57% indicating just ‘sometimes’ or ‘never’.

We know, through years of research on executive coaching, that its credibility and perceived value are higher than ever. But if that’s true, what is the coaching focused on, if not busines behavior? Why aren’t more businesses, executives, and mangers doing the necessary work to improve this area?

Remember what Duane does? He hires friends. He shuffles problematic employees to other departments. He avoids, rather than, addresses the problems. What would happen if Duane and his colleagues introduced a culture of coaching, development, and training, to learn how to face these issues better?